Kembrel is an online-private sales lifestyle store aimed at bringing university students great deals on their favorite brands, gadgets and events at up to 80% off. The platform launched in early September and currently has 35,000 users with 300 - 400 new members signing on/day. Subscribers are emailed daily promotions. Sales typically last for 3 days.
To grow our member base, we are interested in setting up affiliate banners with online-content partners that cover both student lifestyle topics and fashion. As such, we are interested in developing affiliate banners for these and other similar sites.
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Kembrel primarily targets university students aged 18 – 24. 90% of our members are female. The site has a nationwide coverage with the largest cluster of members in the NY TriState area, Pennsylvania, California and Texas. While we feature merchandise across many categories, fashion accessories (jewelry) are best-sellers for women while gadgets and shoes do best for men. We take pride in our ability to be the first to educate students on the newest fashions, gadgets etc.
We’d like three banners (dimensions below) designed that grab peoples’ attention and indicates that we offer special deals for students. The banner ads should be as follows:
Text (Please incorporate the following)
-“Sweet Student Deals up to 80% off”
-“Join the revolution”
-Aspirational in tone
-Youthful and whimsical to connect with our audience
-Suggestive to entice audience to follow the link
-Primarily graphic with limited text (just enough to convey our core message)
Some questions (but not limited to) to consider include:
-Is it better to use models or product images for the graphic?
-Logo is optional
-Should text be layered on top of the image or should the text have separate spacing?
Attached are a few examples of banners from competitors.
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