Feel free to come up with an offer (50% off first month) or a non-offer version of the ads.
The blue hex is #4c9bee and our green is #72c152
Image sizes needed (file size: 150 KB or smaller):
Leaderboard: 728 x 90
Inline rectangle: 300 x 250
Wide skyscraper: 160 x 600
I've attached two examples of existing banner set.
Lastly, these are headlines that have resonated with users:
The #1 Online Business Plan Software is Now 50% Off!
Business Planning Made Easy
Write Your Plan in Half the Time with Twice the Impact
Save 100s of Hours Writing Your Business Plan
Don't Write Your Business Plan the Old-Fashioned Way
Business Planning Made Surprisingly Fun
Create the Plan that Will Turn Your Vision Into a Reality
Lastly, the 60-day money back guarantee is a big deal and really helps with conversions