Avvo is an online directory that gives lawyers a 1-10 score. Although we have a basic profile for every licensed lawyer in the states we cover, we want lawyers to "claim" their profile so that they can add pictures, add more data and ensure their info is up to date.
Accordingly, we're reaching out to lawyers, trying to get them to "claim" their profiles, and so we need a catchy 728X90 graphic banner ad. The banner can be an animated .gif or it can be static, just not flash.
Here is the ad copy:
929,000 lawyers on Avvo.
Claim your free profile now.
We would like our logo to appear in the ad, which can be found here: http://www.avvo.com/about_avvo/link_to_us.
Use your creative judgment in making the ad. The only suggestions I have are these: This ad is NOT meant for passive or subtle branding. It should grab the viewer and command him to take an action (claiming his profile). Also, I'd prefer if the logo did not overwhelm the ad real estate, and to emphasize the message instead.
The winning designer may be commissioned for future design work.