Health and fitness are bigger than ever. With the surge of fitness enthusiasts comes a wide variety of personalities and styles, so when it comes to the business of fitness you need the right logo to attract the right clientele. It’s not just grimy weight rooms anymore: Now we have 24 hour fitness centers, women-only gyms, Crossfit, climbing gyms, dance fitness, circus arts and even pole dancing. To help you find out where you fit in, we’ve collected some awesome gym, Crossfit and fitness logo examples to pump you up!
Gym logos that inspire power and strength
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For many gym enthusiasts, the focus of working out is creating a body which is stronger and produces more power. If your gym is focused on making people strong and powerful, think about using logo imagery which represents those traits. Some good examples are chains, spear heads, axes or even something creative like a skull doubling as a exercise weight.
Bright logos that look fit and healthy
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Working out isn’t always about getting swol. In fact, most people exercise for health and happiness (thanks to those feel-good endorphins). If your clients are after that healthy, feel-good lifestyle, think about choosing a logo which uses bright and uplifting colors—ones which let your clients know that they are coming to a place that has positive and fresh energy!
Visual concepts that are a crossfit of clever and fun
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Just because exercise is good for your health doesn’t mean everyone likes doing it. To appeal to those who are interested in fitness (but may need encouragement), many fitness brands today are choosing logos which make exercise seem fun through use of clever concepts. The logo for Ground Zero is a great example: The giant exercise weight smashing into the earth tells clients that this is a starting point and beginners are welcome.
Rendered metal to represent gym environments
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Some clients bring years of experience to the gym and come expecting nothing more than the familiar clinking metal sounds of steel workout equipment. For fitness centers or gyms looking to provide a classic, straightforward workout experience, a logo rendered in a metallic finish might be the perfect choice for letting seasoned clients know that you have what they need.
Classic fonts for a hip fitness logo
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The hipster aesthetic exists across most industries and makes good use of distressed vintage or classic fonts to create a look that could be described as retro reimagined. For a crossfit gym or pilates studio this look can be applicable as well, especially if you are appealing to a younger demographic who might be looking for a modern version of the classic gym experience (minus the old gym smell, yuck!).
Custom fonts that feel tech
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Typography can also be used to create futuristic fitness logos. Think about incorporating acute angles, incomplete letterforms and digital coloring to create a digital or sci-fi look. This style of logo design will effectively target high-end, tech-minded clientele who want to use high-tech, top-of-the-line workout gear.
Feminine logos for strong ladies
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Despite fitness and gym industries being historically skewed towards men, we’ve seen a refreshing surge of women-oriented gym and fitness programs taking a stand for gender equality. Some great ways to bring femininity into a fitness or gym logo are to include illustrations of athletic females, to create beautiful patterns filled with feminine colors, or to feature something fun and out-there like a peachy feminine butt!
