The best labels have one thing in common: they make their products stand out on shelves, even when they’re standing among crowds of competitors. Think of how many times you’ve tried a new food or brought home a cool craft beer because it had an interesting label. That’s a talented designer’s work in action.

You want your product to get snatched off store shelves. We want it to, too. So we put together this list of the top freelance label designers to hire in 2020.

The 10 best freelance label designers for hire in 2020

  1. 1
    Top Level
    5.0
    ( 249 )
    • 3D
    • Product label
    • Other packaging or label
    • Product packaging
    • Illustration or graphics
    • Other web or app design
    • Logo design
    • Banner ad
    • Other design
    • Infographic
    • Other art or illustration
    • T-shirt
    • Social media page
    • Postcard, flyer or print
    • Other business or advertising
    • Landing page design
  2. 2
    Top Level
    5.0
    ( 215 )
    • Logo design
    • Product label
    • Other art or illustration
    • Product packaging
    • Other design
    • Other packaging or label
    • Illustration or graphics
    • Postcard, flyer or print
    • Logo & business card
    • Logo & brand identity pack
    • T-shirt
    • Poster
    • Logo & social media pack
    • PowerPoint template
    • Signage
    • Other business or advertising
    • Email
    • Brochure
    • Banner ad
    • 3D
    • Other clothing or merchandise
    • Business card
    • Typesetting
    • Stationery
    • Character or mascot
    • Web page design
    • Other web or app design
    • Merchandise
    • Icon or button
    • Facebook cover
    • Car, truck or van wrap
  3. 3
    Top Level
    5.0
    ( 147 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Brochure
    • Logo design
    • Illustration or graphics
    • 3D
    • Other design
    • Other business or advertising
    • Postcard, flyer or print
    • Web page design
    • Poster
    • Other web or app design
    • Merchandise
    • Logo & brand identity pack
    • Tattoo
    • Social media page
    • Infographic
    • Car, truck or van wrap
    • Business card
  4. 4
    Top Level
    5.0
    ( 268 )
    • Product label
    • Product packaging
    • Other design
    • 3D
    • Other packaging or label
    • Logo design
    • Infographic
    • Brochure
    • Postcard, flyer or print
    • Illustration or graphics
    • Other business or advertising
    • Banner ad
    • Business card
    • Web page design
    • T-shirt
    • Stationery
    • Poster
    • Other web or app design
    • Other art or illustration
    • Merchandise
  5. 5
    Top Level
    5.0
    ( 142 )
    • Logo design
    • Product label
    • Logo & brand identity pack
    • Product packaging
    • Logo & business card
    • Logo & social media pack
    • Menu
    • Business card
    • Sticker
    • Postcard, flyer or print
    • Other packaging or label
    • Brand guide
    • Web page design
    • T-shirt
    • Illustration or graphics
    • Brochure
    • Stationery
    • Other design
    • Social media page
    • Other clothing or merchandise
    • Other business or advertising
    • Banner ad
    • WordPress theme design
    • Other art or illustration
    • Logo & hosted website
    • Infographic
    • Icon or button
    • Car, truck or van wrap
  6. 6
    Top Level
    5.0
    ( 43 )
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Logo & business card
    • Logo & brand identity pack
    • Signage
    • Postcard, flyer or print
    • Business card
    • T-shirt
    • Stationery
    • Poster
    • Other business or advertising
    • Menu
    • Illustration or graphics
    • Brochure
  7. 7
    Top Level
    5.0
    ( 43 )
    • Product label
    • Product packaging
    • Logo design
    • Brochure
    • Logo & brand identity pack
  8. 8
    Top Level
    5.0
    ( 167 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Illustration or graphics
    • Other design
    • Logo design
    • 3D
    • Signage
    • Web page design
    • Banner ad
    • Stationery
    • Other art or illustration
    • Logo & brand identity pack
    • Postcard, flyer or print
    • Other business or advertising
    • Brochure
    • Book cover
    • T-shirt
    • Sticker
    • PowerPoint template
    • Poster
    • Other web or app design
    • Other book or magazine
    • App design
    • Landing page design
    • Card or invitation
  9. 9
    Top Level
    5.0
    ( 106 )
    • Logo design
    • Product label
    • Product packaging
    • Illustration or graphics
    • Logo & business card
    • Web page design
    • Poster
    • Infographic
    • Logo & brand identity pack
    • Other packaging or label
    • Postcard, flyer or print
    • Other business or advertising
    • Other design
    • Sticker
    • Signage
    • Brochure
    • Merchandise
    • Landing page design
    • Banner ad
    • T-shirt
    • Logo & social media pack
    • Other web or app design
    • Other book or magazine
    • Other art or illustration
    • Icon or button
    • Business card
    • Character or mascot
  10. 10
    Top Level
    5.0
    ( 85 )
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • Logo & brand identity pack
    • Other business or advertising
    • Logo & business card
    • Logo & social media pack
    • Illustration or graphics

How did we choose these as the top label designers?

We know label design is important because it builds brand loyalty for life. Here’s what we looked for when we chose our top 10 label designers:

1. Design quality

gin bottle label
label design by Wooden Horse

When a designer joins 99designs, an expert from our team evaluates their portfolio and considers the conceptual thought, technical execution and knowledge of design principles present in their work. They then assign the designer one of three levels:

  • Top Level
  • Mid Level
  • Entry Level

A designer’s level is displayed on their portfolio, so you can easily see if you’re working with someone with lots of experience and design chops or someone up-and-coming.

2. Label design experience

Somebody could be a great illustrator, but not necessarily a top notch label designer. A label’s gotta catch eyes’ attention and lead them to pick up the item bearing it. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in label design.

3. Professionalism

There’s more to being a top quality freelance designer than having a strong portfolio. A top level label designer communicates with the client throughout the design process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended label designers are professionals in service as well as design.

Are you ready to hire a fantastic label designer?

If you’ve got a product, it needs a label that’ll stand out on shelves. Don’t let your work disappear behind a boring label. If you don’t think any of our picks can do your product justice, search 99designs for one who can.

Want more label designer choices?
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