Raised in a creative household where she dabbled in everything from drawings to dress designs, Eva Hilla has always had a flair for the creative. Her works are heavily influenced by the avant-garde and she takes particular interest in textiles, using color and patterns to create eye-catching packaging and clean brand identities.

These days, Eva loves working with startups and newer companies from around the world to develop their brands from the ground up. With so many artistic influences—from pop culture and modern design to fashion trends and bold geometry—it’s no wonder she’s had such success connecting with clients looking for a unique approach.

We spoke with Eva about how she blends her love of fashion with design, her favorite fonts, and how she keeps her work feeling fresh.

Name: Eva Hilla
99designs handle: Eva Hilla
Location: Spain
Specialty: Identity, packaging and textile printing

Tell us a little about yourself

I’m Eva. I’m from a village near Barcelona. Since I was a child, I’ve had an interest in colors, shapes and new design styles. My mother is my greatest influence. She is a very cultured and creative person. At home, I grew up surrounded by art books and my mother’s clothing designs. When I was little, we even drew dress designs on cut-out paper dolls together. I think that was what led me to enjoy art and creative work.

I have been drawing all my life and always wanted to be a storybook illustrator. I discovered graphic design through an art class I took when I was young. That’s where I first learned how to use various design programs. Over the years, I continued my education by studying illustration, design theory, conceptual design, and then finally print and textile design.

Besides designing, I enjoy reading, doing yoga and traveling.

Branding for Iron Software
What attracted you to textile design?

I like textiles because it’s a combination of design and illustration work. It’s a great fit for me. I like to create trendy textile pattern designs and then apply them to brand identities and packaging.

I also like to stay up to date with new fashion trends. They inspire me to create new patterns and use them in unexpected places. I don’t have a favorite brand or line in particular. But when I’m researching for a project, I always discover new brands and fantastic designs that surprise me.

Sieckmann Walther Architekten
Branding for Sieckmann Walther Architekten

I like to stay up to date with new fashion trends. They inspire me to create new patterns and use them in unexpected places.
- Eva Hilla
Where else do you find inspiration for your work?

I have fun spending time visiting galleries and exhibitions in Barcelona with other artists from my village.

I’m inspired by pop culture and the modern design of the ’50s. Great masters like Milton Glaser, Paul Rand, Saul Bass, and Herb Lubali have all influenced my work. Above all, I love the avant-garde and Chillida’s graphic works.

What kind of projects do you enjoy working on the most?

These days, my work is focused on helping new brands and startups grow. Their projects often include custom, market-ready branding designs and style guidelines.

Recently, I’ve been working with a lot of cosmetics brands, but I also have clients from many other markets. I’ve worked with breweries, fashion brands and organic food companies to name a few.

In the future, I’d like to be able to create a branding agency with a specialized team where I could help more startups on their projects and even participate in their business development.

Brand identity for Cürburd

I always work with a few things in mind: pop culture, the patterns prominent in modern design, and the power of geometric forms.
- Eva Hilla
What attracts you to newer brands?

One positive thing about working with a new brand is that you’re there the moment the brand values and style are discovered. Some startups and many new companies also care about their environmental impact. Some sell natural or organic products and they have a commitment to equality and being child-labor-free.

The downside is that startups may not be fully developed businesses yet and sometimes they may not have much money to invest in design work.

What’s your favorite part about using 99designs?

The most interesting thing about 99designs is that you can work with clients from all over the world. It’s very enriching.

Showcasing a portfolio with your designs allows clients to get to know you and then invite you to 1-to-1 Projects if they enjoy your work. Contests are also a great tool to create portfolio pieces and meet more clients. Thanks to 99designs, I’ve opened many projects with great results.

The most interesting thing about 99designs is that you can work with clients from all over the world. It’s very enriching.
- Eva Hilla
Tell us a little about your design process

First, I start working with the client to learn more about their brand values,  target audience, vision and company mission statement. These are all important to know, so I can find a style that is consistent with what they want their brand to convey. Then we work together on a mood board and define the brand’s style. Once I have these references, I start to design.

I always work with a few things in mind: pop culture, the patterns prominent in modern design and the power of geometric forms. This is reflected in my use of color and my typographic choices.

Some of my favorite fonts to use are the classics—Futura, Univers and Baskerville for serif—but I frequently explore new fonts in My Fonts and sometimes I like to create my own hand lettering.

Brand identity for Atticus
How do you keep your work feeling fresh?

I try not to overload any of my designs. I like to keep them clear and simple and communicate only what is necessary. I spend many hours surfing Instagram seeking new trends and vanguards. I like to follow disruptive people like Miranda Makaroff; they help me to leave my comfort zone and are very inspirational.

I also like to work by hand whenever possible. I draw by hand on paper and then scan my work. I do not like to use many preset brushes and prefer to create my own whenever I can.

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