Wix is beloved by many… but not all. A favorite among the best website builders for small businesses, Wix excels at simplifying web design for people with no prior design experience. But considering it has some blind spots, you might be better off with one of these Wix alternatives.
Below, we compare the 7 best Wix alternatives so you can explore all your options. After diving a little into the problems with Wix, we break down your other choices by features, pricing, pros and cons, plus the type of user they’re recommended for.
Note: All listed prices are when paying annually.
Why you might need Wix alternatives
According to statistics from ToolTester, Wix is one of, if not the, most popular hosted website builders at the moment.
It earns that title by combining a user-friendly interface that’s easy for beginners with more customization options than its DIY site-builder peers. A perfect middle-ground, Wix appeals to both inexperienced startups and established brands as a hassle-free web design solution.
But despite its triumphs, Wix has its share of drawbacks. For one thing, there’s plenty of cheaper options out there. Although Wix offers a limited free plan, you’ll have to pay to remove the automatic Wix ad that’s glued to your screen. And while the paid plans aren’t terribly expensive, you can still find the same or comparable services from the Wix alternatives for less.
Another common complaint about Wix is the loading times, which only get worse the larger your site is. While Wix works fine for small sites like landing pages or portfolios, every addition slows it down for your visitors. For large sites or ecommerce stores with lots of products, it becomes untenable.
All and all, the popularity and hype might not make up for the drawbacks, especially if you’re on a shoe-string budget or need to build a big site. In that case, there’s plenty of Wix alternatives that are just as good…
7 best Wix alternatives
Let’s start with Wix’s direct competitor, Squarespace, the other market leader for user-friendly DIY site-builders.
Squarespace closely resembles Wix, with an interface made for beginners, but more advanced customization options than the other, more simplified site-builders. The difference, although subtle, is that Squarespace is slightly more advanced than Wix, which means a few more design options, but a bit more of a learning curve.
Squarespace is also known for its visual templates, which on average are better out-of-the-box than Wix’s templates. However, it lacks the add-ons and apps of other Wix alternatives, meaning you’re more or less stuck with only what Squarespace provides.
- Personal: $12/month
- Business: $18/month
- Basic Commerce: $26/month
- Advanced Commerce: $40/month
- ideal compromise between ease-of-use and advanced features
- known for the excellent visuals of its templates
- unlimited bandwidth and storage
- not quite as user-friendly as Wix
- no add-ons or apps
- people who want more customization than the simpler Wix alternatives
- people who like Wix’s usability but don’t want to use Wix for whatever reason
In the same vein as Wix and Squarespace, Weebly offers another middle-ground site builder that’s fit for beginners, but with enough advanced options to satisfy experts. Out of the three, Weebly has the fewest customization options, but still enough to build a site your way.
Although Weebly can be used to build all kinds of sites, they seem to lean towards ecommerce. Acquired by Square, Weebly caters to online stores with extra features for selling online—coupon codes, item reviews, on-site calculators—some of which Wix doesn’t offer. That makes Weebly one of the top Wix alternatives if you’re looking to build an ecommerce site.
- Free: $0 (includes ads)
- Connect: $5/month (includes ads)
- Pro: $12/month
- Business: $25/month
- great ecommerce features
- built-in SEO tools
- not as advanced as Wix
- not as useful unless you’re building an online store
- ecommerce brands who like Wix’s usability, but want more features for selling
A staple in internet services since the 90s, GoDaddy only recently got into the site-builder market. They closely follow the Wix model with a drag-and-drop interface that’s easy to learn and simple enough for first-timers.
GoDaddy positions itself as the all-in-one solution, with built-in tools for social media integration and email marketing. That makes it a good fit for ambitious site-builders who are already planning multi-channel campaigns, especially if you sign up for their ecommerce plan. However, those tools have limited access with the lower tier plans.
One of the biggest complaints about GoDaddy is that it can hinder SEO, such as auto-generated page URLs that change every time you edit a page. Also, like some other Wix alternatives, there is no app or add-on store.
- Basic: $9.99/month
- Standard: $14.99/month
- Premium: $19.99/month
- Ecommerce: $24.99/month
- built-in tools for multi-channel integration
- good for ecommerce
- not a good choice for SEO
- good features reserved for higher-paid tiers
- no apps or add-ons
- companies with a multi-channel strategy
- people who want to work closely with social media
So far we’ve been reviewing Wix alternatives in the same range as Wix, but what if you want something cheaper and even easier to use? Webnode is very much a quick-and-easy website solution with minimal risk and investment, but minimal design options and features.
The appeal of Webnode is its convenience. Aside from its inexpensive plans—including a generous free plan with unlimited pages—Webnode also offers a faster design experience, letting you get a site up and running in no time. The downside is the lack of customization options, which makes Webnode more suited for small sites like landing pages and event sites.
- Free: $0
- Limited: $3.90/month
- Mini: $7.50/month
- Standard: $12.90/month
- Profi: $22.90/month
- one of the cheapest Wix alternatives
- simple design interface is extremely easy
- very limited customization
- problematic for larger sites
- single-page and basic sites
- people that want to avoid designing
Like Webnode, Site123 is another Wix alternative aimed at people who want something faster and easier. In fact, Site123 is likely even faster and easier than Webnode, if we believe its tagline “by far the easiest free website builder.”
Site123 takes all the advantages and disadvantages of Webnode to their extremes. It’s the cheapest Wix alternative and even easier to use than Webnode, but has the least amount of customization. How little? You don’t even get to pick out your template; you just select your industry and they auto-generate a site for you.
Considering the nature of Site123, it’s only advisable if you really don’t want to do much design work. But if that’s precisely what you’re looking for, Site123 is perfect.
- Free: $0
- Premium: $7.80/month
- quickest and easiest Wix alternative
- even the premium plan is cheaper than most other Wix alternatives
- painfully simple
- don’t get to choose your template
- people who want a site as quickly as possible
- people that really want to avoid designing
Jimdo’s target audience is the self-employed, so if you’re looking for Wix alternatives to build a portfolio, startup site, or even a simple online store, it’s a good place to start. They have a worthwhile free plan if you’re on a tight budget, although even their paid plans are fairly inexpensive.
Following in line with Webnode and Site123, Jimdo is quick and easy, though with limited customization options. As you can see by our How to create a Jimdo website guide, you can fill out a quick questionnaire and have them set up a site for you, which you can always edit later.
However, there’s only so much you can do. After all, this is meant for freelancers and small businesses, so there’s not much scalability. As a temporary solution, though, it’s low-risk and high-reward.
- Free: $0
- Start: $9/month
- Grow: $15/month
- great free plan
- paid plans are inexpensive
- not much customization or advanced features
- too basic for normal business sites; mostly for portfolios, landing pages, or other simple sites
- freelancers and new businesses on a tight budget
What if you want something more advanced than Wix… and more popular? WordPress.org powers over 35% of all websites on the planet, and while it’s not nearly as user-friendly as Wix or the other Wix alternatives, it’s capable of building elaborate and fully customized sites just how you like them.
WordPress supports a large community of third-party app developers that allow you to download and “plug in” a variety of features you want for your websites, such as floating social media icons or special video players. That’s one of its biggest strengths—its features are expanding all the time.
The downside though is the learning curve. While it’s still suitable for beginners, most people will have to dedicate some time to learning the ropes (we have a quick how-to guide on building a WordPress site to help you out). The pricing can also be tricky; while it’s technically free, you still have to pay for hosting from a third party, not to mention the cost of any add-ons or paid themes you want to include on your site.
- technically free, but really you have to pay for hosting and any add-ons or paid themes you want
- enormous library of add-ons with plenty of features
- flexible pricing
- excellent for SEO (the platform was originally designed for blogging)
- hefty learning curve
- the good add-ons can be expensive
- hands-on designers that want lots of options
- sites that rely heavily on SEO and content marketing
Wix alternatives for every type of person
With the DIY website builder market blossoming recently, there’s a platform for every users’ style and business goal. Before deciding which one to use, try to understand your own needs.
How much time do you want to spend building your site? Which website pages will you need? How important is customization, design, and personalizing the look? These answers will determine which platform is best for you, whether one of the Wix alternatives on our list or maybe even Wix itself. And if you find you want a specially designed website for your business, you can always get a professional designer to help you out.