IMPORTANT NOTE TO ALL DESIGNERS
Please note that we are mostly looking for a *****CUSTOM TYPOGRAPHY***** update with a slight, incremental update to our logomark. We want completely new and custom typography. We will not accept any standard/common/generic fonts.
It is also mostly about unifying our branding. WE NEED THREE LOGOS - ONE FOR EACH CHANNEL, BUT THE 'HarkHark' PART SHOULD BE THE SAME.
PLEASE ADD THESE THREE LOGOS TO YOUR SUBMISSION!!
WHAT IS HARKHARK?
HarkHark is a Brisbane-based online-to-offline e-commerce platform, which sells various products, services, and packages to end users. We partner with local businesses to provide exclusive deals, information, and food delivery. We cater to Chinese people living in Australia as well as local Australians. Therefore, our website is in both English and Chinese. We have three channels: Deals, Takeaway, and Lifestyle (Blog).
Deals: We partner with local businesses allowing them to create an exclusive deal to add on our website. Customers can then purchase these deals (usually for a specific product or a set of products) and then redeem the purchase in-store. (hence Online (purchase) to Offline (pickup)).
Takeaway: We partner with local restaurants allowing them to have food delivery. We are using a local delivery company to have on-demand food delivery for most local restaurants in our area. This service is different from our competitors as we provide the delivery.
Lifestyle: As many of our customers are foreign (Chinese mostly), we also provide information on things to do in Brisbane and Australia. Our blog posts consist of information on local events, the best restaurants and bars, things to do, and places to go.
To help customers have an excellent shopping experience in Australia thereby helping local businesses to thrive and make money. We strive to efficiently bridge the gap between customers and businesses by utilising a state of the art proprietary platform.
OUR BRAND IMAGE (what we want to communicate)
Fun, relaxed, laidback, helpful, bridging customers and businesses, positive energy, young, 'hip' (but not 'hipster'!)
PLEASE have a look at our website and look around all of our channels to get an idea of our style. Unfortunately a lot of our pages are not in English yet, so it might be hard. (Especially Lifestyle)
OUR CUSTOMERS / TARGET MARKET
Age: 25-34 (40%), 18-24 (30%), 35-44 (15%), Other (15%)
Sex: Female (75%), Male (25%)