Cómo mandrilltoys comenzó su viaje en personaje o mascota
¿Cómo se te conoce?
Mandrill Toys and Collectibles
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
Mandrill Toys and Collectibles is a specialty toy retailer which operates both a physical brick and mortar retail store as well as a rapidly growing online store. We work with and specialize in a variety of big brands including Funko, LEGO, Hot Toys, and more but have a variety of items for fans of all ages!
¿Qué te inspira y qué diseño imaginas para tu empresa?
It’s been a few years since our brand was refreshed and while we do like the current iteration, we feel it’s time to give it a face lift to better align with our community and interests. The first part of this project is to create a character/mascot of our namesake, the Mandrill Monkey. Our goal with the design is to create a cool and approachable character which represents our brand and can be used for a variety of purposes including social media, short video clips, etc. We want a character / mascot that is able to be posed a number of different ways as well as hold different items and wear different costumes as needed. For an example, we would like a character who can be put in a Santa suit at Christmas time or wear bunny ears during easter. Likewise, a character that can hold a sign or sit down from a posing perspective. Ultimately we are looking for flexibility with the design and don’t want a “one and done” design.
The second part of this project, in case you were wondering, is to create a new logo that incorporates this character into the design. Our hope is to use the same designer for both!
We are known for our wide selection of Funko Pops which are a line of primarily licensed vinyl figures from pop culture fandoms including movies, music, TV, etc. While not required, it may be cool to see this incorporate into the design whether it's the mascot itself or an item he's holding in one of the mock-ups.
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