Ellénius Buss is a family owned company with 30 years of history. We have several buses and run everything from conference guests, charters to short transfers.
We are in many ways a business in the offline world and we haven't put enough effort to our online opportunities.
With your excellence in Design you can help us and our customers get a better online experience when they charter a bus from us.
With our online effort we hope to reach online searches who are more first time customers looking for a charter bus for their next.. conference, wedding or other types of transfers. We have larger returning customers too so it's important for them to feel "welcome" when the visit us online.
The main focus for this design task will be designing a landing page that will clearly inform our potential customers of our key benefits and with simple and easy call to actions such as "call" or "e-mail". The site will be built on Wordpress but will have a Page as the home page rather then the traditional layout of different posts. To support the main landing page we will have regular pages with more information about who we are, our environmental policy, drug policy, our buses, our drivers, our values etc.
The main colors we would like to use are blue, red and white.
The site layout should fit within 1024x768 and the call to action should be visible above the fold, this means try to keep the heading to a minimum.
I have attached a mockup of the landing page design, our logo and images of our buses. Feel free to use other images also to support the message and call to action (reserve a bus or call for information about our services).
I would like the site to be free from clutter and be easy and accessible to read so try to keep it as clean as possible.
Our current site, which by no means should be reason for inspiration, is http://www.elleniusbuss.se/.
One of our competitors are http://www.stromma.se/buss/interbus/
Focus on delivering the landing page and create a design and layout that s easy to apply on regular post posts/pages as well as simple category pages.