All About Water (aka. EcoWater AZ)
All About Water is a family-owned water filtration business located in Chandler, Arizona, a suburb of Phoenix. We've been one of the premier water filtration and conditioning companies in Phoenix for the past 35 years.
Our current site http://www.ecowateraz.com speaks to our strong ties to the EcoWater brand of filters. While we will continue to be an affiliated EcoWater dealer, our business goes beyond that brand and our website needs to reflect that.
The goals of the new site http://www.allaboutwateraz.com are to position us as the expert in the Arizona water filtration and conditioning industry, help increase our online lead conversion rate and illustrate to consumers that we not only affiliated with EcoWater, but with a wide variety of other brands and services.
Our target market is simple, Arizona home and business owners interested in improving the quality of the water. Our typical customer owns their home or is a small business owner, 35+, $80k+ HHI.
CONTINUED FROM REQUIREMENTS:
While we are open to creative interpretation of the wireframes, please ensure all concepts have the required elements layed out in the wires.
Specific requirements are as follows:
1. Develop the new logo. We've attached how it should look in the attached PDF "All About Water Logo" and the assets need to develop it. Just need a formal print (.ai CMYK) and web format (.jpg and layered .psd RGB).
2. Develop Wordpress site design and applicable templates based on the wireframes.
3. Websafe, search engine friendly fonts for web content (titles, content etc.)
We are looking to develop our new site under the http://allaboutwateraz.com domain. As specified in the "Tell us about yourself" section, the goals of the new site are to position our organization on the web as the local experts in all things water (filtration, conditioning & heating), improve our online conversion rate and illustrate our company does more than just EcoWater.
We have attached a sitemap and wireframes. The included wireframes illustrate the desired components for the home page, primary interior page, and secondary interior page. You will notice there are 3 different home page concepts. The only difference between them is the widgets in the right hand area of the site. We intend to build multiple different ways for our consumers to enter the lead funnel, whether that be by asking a water question, finding out if they have bad water or calculating their potential savings with a solar water heater installation.