2K Usability Group
2K Usability Group mission statement:
To enable every person access to every technology through the application, study, and teaching of usability
What we do:
2K Usability Group provides usability consulting services for mobile and web-based applications. We provide input for how companies can improve their interfaces from a usability standpoint. We user test, analyze, interpret, and recommend.
Our company follows a simple philosophy that all people deserve to use all technology. Users should not have to read documentation and no one should ever be left to figure anything out on their own. We want to make technology simple.
Simplicity is the ultimate beauty. We love Apple's interfaces and automatic syncing, and Google's one line search box. We love it when the controls on your stove are laid out just like the actual burners are We strive to help developers create products like these. If we can teach people to consider their customers instead of just their code, then we'll make a better world.
Our clients are small developers and start ups with websites and programs. We target the the business people in charge of the money who need to retain users, and who want to make their products better and more well liked.
We help our technical clients find the simple issues that can be overlooked; They often don't know that they need our service, so we need to convince them.
More in depth: Our clients spend months working on the same product and in the end, they create a product with an interface that is easy for them to understand. But, users aren't designers or developers. Users don't have months of experience with the product or background knowledge about its content. Users struggle, get lost, get confused and can't figure it out. What does "PC Load Letter" even mean? Does this "Save" button submit my work or save it for a later date? We remind our clients of the needs of every user.
Our site has two sets of content. The most improtant content on our site is our articles. The majority of customers will be attracted by our articles. Our services and contact information is our secondary information. Customers need to easily find who we are and what we do. Above all else, our site has to be easy to understand, easy to navigate, and functional.
The section function is publishing short usability articles. These will utilize the wordpress system.
We don't particularly want the users to know that we're using a wordpress template. No talkbacks, comments, categories, calenders, "posted by" or anything like that should be visible.
We need a Wordpress theme which is functional, simple, and clean. A muted color palate or black and white isn't required, but it won't detract from the design.