Our user experience will deliver the following value proposition:
“Help customers compare and choose top business phone systems that
fit their needs”
The attached wireframes give a sense of the type of information we
want on the landing page and the flow of the questions. Layout,
design, color, etc are all completely open for your own
interpretation. We are NOT saying the design or layout must look
anything like the wireframes.
To help fuel creativity and create a design that matches with
Wheelhouse’s personality, here are some self-described traits of our
• Nerdy and addicted to data
• Rides a bike
• High Energy
For us, unequivocally, the most successful design is one that
generates the most conversions and thus is capable of driving the user
through the entire experience, to capture their contact information.
Anything that distracts from that is not value-add to us or our
• Aesthetics, although a very high priority, still comes second to
• In terms of appearance, we are looking for flat, minimalist,
design with simple color scheme.
• Mobile Optimization – we will eventually (in the very near
term) optimize for mobile so the design/theme should bear that in