Current logo and brand guide needs an upgrade, I am struggling to look professional, consistent and/or luxury. We need to standardize so I can move faster... that said the overall look and feel should remain the same. Please follow links to see current:
https://www.amazon.com/dp/B0719QJC47 product page - note imagery used.
THIS SHOULD REALLY HELP YOU:
Brands that look and feel like what I am looking for:
I love the colors of this blog https://www.t3micro.com/style-feed/blog
I want my Instagram to look like this, https://www.instagram.com/_millergrey/ but with chosen colors included for quotes, video thumbnails etc. So brand colors that compliment monochrome home and products.
Influencers I need to look like so they will want to collaborate with me:
https://www.instagram.com/frankieandgrae/ Love the way she used those colors as her story icons - I want to use color like that from what I get out of the brand guidelines
Colors: pale pinks, soft greys, splashes of gold, rosegold, copper, soft sage, real wood, marble accents - these all look good in photographs with candles and are used often.
Fonts I like:
The font used on my old brand guidelines titles (I don’t know what it is!)
IDEAS for the logo
3D flame is the differentiator of the main product - flameless candles - if you can make a logo that could be symbolic of flame BUT WILL WORK FOR ENTIRE BRAND I would like that. Like maybe looks more like a drop of water than a flame. Make it soft and feminine.
I am also one of 3 sisters so there is something symbolic in it for me.
Play with the outline of 3 flames (SEE GOLD LOGO MOCK UP )and I will probably get excited
Flames could be printed in metalic inc maybe (examples attached)
Do not use cursive for “Simply Collected” I am so over fighting with thin cursive font.
I think it will be best all CAPS and all the same size font but maybe one word bold one not vice versa.
LOGO REQUIREMENTS: (see attachment)
I need to see versatility please create
1. full detail style: graphic, brand name, slogan
2. no slogan
3. no slogan/no graphic
4. social icon style - must be a circle
5. small space style - simply collected not side by side - show variations
6. just the graphic - for watermark or bottom of a photo for example
Colors: 10 would be great - 3 or four colors but diff shades of them? You know best!
Fonts: header, sub header, main text, cursive, small text
Why Simply Collected is different from competitors:
We are luxury
We have advanced technology
We care about the way your home looks and feels
Tips to win:
I need a logo that will work for social, web, ebooks, subtle placement on photographs + in videos... AND physical product packaging including boxes for candles, tags, labels, product instructions etc. . If you provide one version and show no versatility I won’t be able to make it work - I have that already!
After I complete logo and brand guidelines I will then move to creating packaging. If you also create packaging I recommend a super quick mock up of how your logo and brand guidelines will translate into a box for my candle. For example, “here is how the logo/colors work as social icon and here is how you can make it stand out on candle box”
I have included product packaging I like. It is so important to me that we get the look and feel across all assets.
Ideally I want to work with one designer as I go from logo > brand guidelines > product packaging > ebook > product insert > wholesale pitch deck etc.
I’m really looking forward to being excited about my brand + working with one or a few of you more closely! Please reach out any time if you want further direction or have questions about the information I have supplied.