We want to sell sprout glasses (see attachment 1.sprouting_glass) and sprouts/seedlings (organic; 2.sprouts) as well as an Ebook about that as our first products online. Our brand should communicate quality, value, sustainability, environmental awareness, nature, health, vitality. With the product, we want to bring a piece of nature and health into people's homes.
Our product is made with very high quality and sustainable raw materials (glass, stainless steel). The packaging will consist of a completely compostable kraft cardboard, where we will also support the reforestation of forests when buying it. No plastic, neither in the product nor in the packaging.
The attached Navur logo (3.navur_logo) is a self-made suggestion from us, which we already quite like, the handwriting and the running colors. Regarding the colors, we want a green color composition (as an example see 4.green) instead of the red/violet tones, which should convey the naturalness. However, since we rely on kraft cardboard for the packaging, we will probably not be able to use such gradients as in the logo shown. Here it would be a good idea if the logo would work with and without color. With the shown logo, it would be possible, for example, to use it with color for the website and ebook and for the packaging only the frame with writing (in black, as on the example packaging - 5.packaging_craftboard_black).