Absolute Advisory Group - Logo Development

Absolute Advisory Group - enabling prosperity & peace of mind

Absolute Advisory Group is a new business/brand that has been developed through the collaboration of a group of independent professional service providers based in Sydney, Australia.

The Group’s philosophy is that their collective clients’ will benefit by utilizing professional services provided from within the group, who have a like minded approach to the delivery of their services and will collaborate where relevant to ensure the best outcomes for their clients.

The Group is essentially a one-stop-shop (although we don’t plan to use that term) for all their business advisory needs and initially will include the following services/solutions:
1. financial planning
2. tax and accounting
3. corporate advisor
4. legal services
5. business coaching
6. marketing services
7. succession planning

In the future additional professional services may be added to the groups’ offering.

Each business will operate under a sub-brand of Absolute Advisory Group, however marketing efforts (website, direct mail campaigns, participation at trade shows etc) for the “Group” will be branded as Absolute Advisory Group.

Master Brand:
Absolute Advisory Group - Enabling prosperity & peace of mind

Sub Brands:
Absolute Advisory
Absolute Absolute Wealth Advisors
Absolute Business Lawyers
Absolute Taxation & Management Accountants
above are all to contain the same tag line/positioning statement

Characteristics:
- Family business’ (not corporate)
- in early stage growing business’
- professionals
- Delegators – happy to outsource
- Entrepreneurial
- Value Independence
Motivators:
- Future financial security
- Balanced financial/ lifestyle goals
- Identify with smaller firm
- Reluctance to use larger firms
- Looking for company with similar scale to their own
- Want personalised service
- Want to relate with their advisor /s well
- Value for money
- Peace of mind
- Recommendation - trust

Brand Values: Client focused, professional, results driven, passionate & caring, empowering, collaborative, easy to deal with

Customer Values: Integrity, value, relationship, trust, security, prosperity, results

Emotional Rewards: Peace of mind, confident, relief, enriched, respected, cared for, satisfied, in control, gratitude, love

Functional Benefits: Centralised broad service offering, convenient, access to integrated solutions, education, consistent service, better understanding of whole picture, better outcomes based on integrated approach, more expedient results, non-conflicted advice, co-ordinated solutions, greater efficiency and effective

Attributes: refer to introduction above (sorry - I have limited characters to include more info here!)

Brand Essence: Absolute Advisory Group delivers integrated professional solutions enabling prosperity & peace of mind

We have an open mind about the colours and design. However please refer to our brand pyramid under 'Target Audience' for an idea of the personality of our brand, attributes etc.

You will need to design a family of logos demonstrating how the creative application in the masterbrand applies/incorporates/is represented in the sub-brands:
1. Absolute Advisory
2. Absolute Absolute Wealth Advisors
3. Absolute Business Lawyers
4. Absolute Taxation & Management Accountants

We would like the logo/s to be simple and clean looking, with the same use of colour across each brand.

Upon contest completion, we need both color and black/white versions of the logos in all file formats.