Ten80 is an existing brand which handles corporate events and property management in the French Alps, both winter and summer.
The Holidays branch of the brand will be for luxury/prestige holidays in unique accommodation, with an unusual, modern and honest approach.
The style of the logo should be abstract and 'concept', and needs to imply luxury as much as it does holidays/mountains.
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35+ years old, mostly UK based, professionals - doctors, lawyers, bankers - it is a luxury brand, but should also be a 'concept' brand.
The requirement is a logo design provided as an Illustrator (.ai) file, either incorporating the name Ten80 Holidays or complimenting it.
Ideally using just greyscale and one colour, the logo should be modern, and should imply the concept of the brand. Thus a simple shape or shapes would be sufficient.
It is important that the design differentiates from the hundreds of existing companies which use mountains in their logos, so if you do decide to use mountains, it would need to be in an unusual and highly creative way.
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