Rafica Company Limited
Rafica Company Limited is an information technology company located in Nairobi, Kenya. We provide IT consultancy services together with system analysis, design, development and implementation services. We also offer various software products for web, desktop, and mobile.
The name Rafica is a mix of Rafiki and Africa. Rafiki is a Swahili word meaning Friend.
We treat our customers as our friends i.e we are here to help solve the problems they a facing and help them achieve the goals and opportunities ahead.
We have a business casual culture as we try to be accessible to our stakeholders but professional in our work.
We are highly knowledged and experienced in our field of work and customers refer to us for our opinions and insights. We try to be the 'go-to-guys' when people have IT related questions or have a IT emergency or crisis.
We are a small firm and have international clients.
Our vision is to empower users through technology.
Our target audience are corporate clients. We mainly market on a business to business level. Our clients are multinational organizations. A high proportion of our clients are in the financial sector.
Even though we are an IT firm, most of our client contacts are not tech savvy. Most of our initial contacts are in various departments such as marketing, finance, or operations.
Since most of our customers are multinational corporations, we need to portray a sense to stability, reliability, and dependability but at the same time reflect that we are based in Africa. Africa and technology are not usually associated and our challenge is to overcome that perception.
We need a sense of approachability, comfort and warmth.
We will prefer a simple and clean design with a type treatment.
Colors currently used in marketing materials are blue (#4f81bd), grey(#aab4c0), and black. It is not a must to use this colors.
We require EPS, PSD, AI, JPG and PNG formats.
Prefer no stock images.
Pharses like 'Business Systems' or 'Technology Solutions' etc may be used at designers discretion.