A Patch In Time
This online craft shop will sell all handmade goods primarily focusing on patchwork quilts (baby quilts & memory quilts with photos) and a range of handmade gifts including patchwork wall canvas's, children's toys and some homewares. The concept is to create the feeling of warmth when people are able to buy unique special items that they can give as gifts or have as keepsakes. The feel of the brand will be young and funky with designs that are fresh and in many cases help older people to feel a connection to their cihldhood. Given this is a new business, it would also be great to develop a relationship with a designer for future requirements as well.
The business's the target audiences are:
1. Parents wanting a keep sake quilt or toys for their child
2. People wanting to purchase a unique gift for someone with a child
3. People purchasing unique homewares for themselves or as gifts
I picture the logo as the words "A Patch In Time" as an arc over two children playing (a boy and a girl) and the works "Patchwork and Gifts" in a straight line underneath. I picture the children as relatively simple stick figures however am open to interpretation. In terms of colour schemes, it will become important when we're at the stage of building our website to incorporate the colour scheme which I see as a few bright colours (to associate with childhood imagination) with a warm background like a brown to provide the warmth feeling.