Concurso completado

AlphaGraphics 40th Anniversary Logo Redesign Contest

David Kovacs necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.

Un ganador ha sido elegido entre 422 diseños de 120 diseñadores freelance.

422
propuestas
120
diseñadores
1
ganador

Cómo David Kovacs comenzó su viaje en logotipos

Nombre de la empresa

AlphaGraphics, Inc.- Possible renaming AGdirect, AlphaDirect, AG360

Descripción general

Hello - This contest will run & a panel will provide feedback. Don't be discouraged by the lack of feedback to date. Eliminated designs were eliminated for 2 main reasons.
1 - designer did not understand we want to show evolution from printer to marketing i.e. designs with CMYK, tick marks, print images eliminated
2 - design unacceptable, no inspiration (font only), to far off mark (does not leverage heritage), designer didn't read brief (color choice)

Designs marked with one star are only to show that they were reviewed once. These were kept because the . . .
1 - were interesting candidates
2 - showed depth and or motion

Background:
AlphaGraphics is evolving from being solely production/execution‐oriented within the quick print category, to become a communications partner with their customers. The customer benefits of this partnership will include:
•High levels of service, quality, and responsiveness
•Efficiencies in marketing execution; centralized resource for creative development through print production
•The improved ability to attract more and better customers
•Consistency of materials and messages
•A trusted expert who extends the resources of your organization
•Greater ability to measure marketing effectiveness
This evolution will require that AG build credibility and trust with individuals responsible for marketing activities and budgets across a wide variety of organizations. AG must be more proactive and consultative with customers; from helping them identify ways to improve the printed materials they now produce, to providing overall communication strategies and implementing campaigns.

Cuéntanos a qué tipo de público quieres llegar

Target Audience(s)
Current AlphaGraphics customers: typically small and medium businesses who count on and trust AG with their tactical printing needs – small run brochures, sell sheets, forms, etc. There are some AG centers that have larger companies as clients, but again, the needs there are more execution‐oriented (“I need 2000 copies of this by tomorrow”)
Potential AlphaGraphics customers: any business that has a printing or communications or marketing need is a potential customer of AG in its new incarnation. They likely currently think of AG as a print or copy shop.
AlphaGraphics franchisees (business center owners): while this group is not an “end user” that the new AG identity is aimed at, they are a key constituency. They are the ones who will be responsible for delivering on the new mission, vision and value proposition, and we need to keep in mind their sensitivity to major changes in their business model. We want to position the selling of communications offerings as an additional service line and a doable evolutionary change in their business.

Requisitos

Review current sites . . . See attached creative brief

http://www.alphagraphics.com - current company
http://www.pindar.com - parent company
http://www.agdirect.com.br/cases/ - Brazil marketing branch

Paquete personalizado

US$953

Destacados pagados

  • Destacado en la lista de concursos lanzados

Destacados gratis

  • Concurso abierto
  • Ronda rápida

Archivos finales

AI
EPS
PDF
PNG
JPG

Hemos encontrado algunos concursos similares que podrían interesarte

US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
diseño de Shantall Rueda diseño de Dasha M. diseño de Dasha M.
49
entries
18
diseñadores
US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
diseño de cynric diseño de cynric diseño de MauraNuhiu
147
entries
53
diseñadores
EUR279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
diseño de hassashin diseño de Adam07 diseño de hassashin
246
entries
54
diseñadores
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
diseño de suketi art.. diseño de heaven.wr diseño de gopal lv
154
entries
43
diseñadores
US$299
My organization is a clothing brand that targets the urban demographic....
diseño de jayquai05 diseño de chrisjeffryes diseño de indraTrikz
148
entries
37
diseñadores
US$299
Auto detailing on demand...
diseño de bentosgatos diseño de bentosgatos diseño de bentosgatos
47
entries
15
diseñadores

Te hemos guardado un lugar en tu concurso de logotipos.

Comienza ahora
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
diseño de ReyvanJaya diseño de ReyvanJaya diseño de ReyvanJaya
73
entries
15
diseñadores
US$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
diseño de pyxz diseño de pyxz diseño de pyxz
430
entries
106
diseñadores
CAD399
Films and Documentaries about Endurance Sports / athletes....
diseño de Tisha art diseño de smARTbrain™ diseño de double hand
105
entries
25
diseñadores
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
diseño de meltem diseño de Verybiglama diseño de Birva Shah
60
entries
16
diseñadores
US$299
Law Firm...
diseño de Ghot Candy diseño de Ghot Candy diseño de Ghot Candy
45
entries
16
diseñadores
US$499
We are a virtual reality gaming studio....
diseño de Sam Ruijter diseño de Anut Bigger diseño de Sam Ruijter
69
entries
23
diseñadores