Please include the tagline: Zero to one million in 999 days!
Site targeted at entrepreneurs who want to escape 'normal' work by starting up a successful new business that they are passionate about.
Key Demographics: 23 - 35.
Global audience - but mainly focussed on UK, America and Australia.
Generally University educated.
Interests in Freedom, entrepreneurship, success, learning new exciting things to help them succeed
This is a 'down to earth' site i.e. nothing too serious or trying to be 'experts'