b. wilkie designs is a 5-person, Atlanta-based company that designs, fabricates, and installs fabric window treatments such as drapes and, blinds. The company also produces fabric-covered furniture, pillows, and bedding. The employees essentially serve as project managers who handle customer's requirements from the beginning of the relationship until the successful installation. The designers suggest various treatments for a wide variety of window shapes and sizes. They are experts in sewing. The culture of the company is one of design and style expertise. b. wilkie designs provides guidance on what will work or won't and with what color furniture and paint. They must be able to handle contemporary styles along with the traditional. The customer has a fabric they like, now they need help converting it into beautiful, appropriate treatments that work with their wall colors and furniture. We've used lower case letters in the company name but are open to changing that. The branding we have now is somewhat patchwork and we need to start with an iconic logo we can build around. One challenge is that the colors involved in this line of work tend to be faddish and can change frequently. The company's personality is sort of hip and knowing what the current trends are in fabrics, window treatments, hardware, and interior design. Curtains can be a bit stodgy.
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Customers seeking assistance with their design projects. New market is fabric sources looking to add treatment design and fabrications services to their offerings.
Customers are primarily women who own homes and either are redecorating or putting up curtains for the first time.
The company's products and services fall into the Interior Furnishings category. Need a logo that will form the graphic baseline for the company's digital and printed presence. I think the goal is to keep the design fairly clean but convey the company's skill, experience, and expertise. We have used lower case letters in the company name but can change. The company's branding is patchwork and in need of a makeover. You can use the company's full name, initials, or a combination of the two. Want a sophisticated look that makes a small company look bigger.