In terms of the design work we seek a logo and branding to work across both the on-line channel and also on the product itself. Therefore, it is likely we're after a concept which for the logo and on-line branding can be quite detailed, but in terms of being present on each product it might be a silhouette of the concept, or something that can work in embroidery.
Ideally, the logo/branding will contain a baby bunny, but we dont want an easter bunny, this is not a seasonal product range, we need a warm fuzzy cuddly bunny that looks soft and implies a nice soft cuddly product!
In terms of the colours we are not set on any specific colour palette however, it needs to imply a gender neutral range and colours suited to both baby boys and girls.
The deliverables will hopefully be a branding approach that could be used across clothing and the website. It is not expected that a website design will be the finished product here, but this indeed may follow on if the winner is interested.