• What is the overall goal of the new logo?
This is a company logo.
• What are we trying to communicate and why?
Value for money
Sand blasted brickwork
• How do we differ from competitors?
New formula: exceptionally good pasta served as fast food.
Food of the same quality as you would eat in a 5star restaurant is now served to eat-in or take out-in a casual, trendy, factory-chic type setting.
Price point is in the upper scale of fast food industry: average US$10/ check.
For the reason of wanting to communicate we are different, we chose the name: !BarPasta - (turn around of the more logical name PastaBar)
Please use the same combination of capitals versus lower case 'B' in capital, 'P' in capital - rest in lower case
Logo in one word: Industrial Chic
Please use these colors:
Color set #1:
Light grey/ blue
Dark grey/ blue
Light red (a pinkish red)
Or alternatively: Color set #2
*EDIT* JULY 6 - ADDITIONAL INFORMATION:
PLEASE DO NOT USE FONTS THAT ARE MEANT TO LOOK LIKE PASTA SHAPES ETC
PLEASE DO NOT USE PICTURES OR PICTORIAL MARKS THAT LOOK LIKE PASTA SHAPES
WE DO ENCOURAGE GENERAL PICTORIAL MARKS LIKE FOR EXAMPLE THE STAR IN THE WAGAMAMA LOGO (SEE SITE)
FOR FURTHER INSPIRATION AND ILLUSTRATION THERE IS AN UPLOAD OF THE PIZZA FIREZZA LOGO - ALTHOUGH WE ARE LOOKING FOR DIFFERENT COLORS, THIS LOGO COMES CLOSER TO WHAT WE ARE LOOKING FOR IN TERMS OF FONT AND PICTORIAL MARK