we are a husband and wife team looking to start our first business together. as a media design and content creation company, we will be helping small businesses, who have little or no online presence, take advantage of all forms of media to reach new clients.
we are looking to specifically help small businesses which are usually owned and operated by families-- often by parents and their children. these groups may feel wary about digital marketing so a logo that creates confidence by being friendly or elicit a smile would be helpful.
a logo for a media design and content creation company that is friendly and can make someone smile. it can be playful but not cartoonish, cheap or childlike. the logo should produce well in both full color and in silhouette as a single spot color.
please do not use stock images or clip art in the logo.
we were watching discovery’s life series and found that so much of the wonder in each show involved animal adaptations. it allows for survival in difficult environments and contributes to the flourishing of a species. in much the same way, media is a difficult and constantly shifting environment.
some objects or animals that come to mind are:
- a butterfly, a caterpillar, a chameleon (animals that adapt)
some stylistic ideas are:
- origami, lego, transition from real to pixels, mosaics
- animals painting themselves with a digital brush
- object skipping across water with pixelated splashes
lego could be very interesting as they evoke the idea of fun, creativity, playfulness. they are culturally timeless, relate to touch and building something with your hands. they can also range from simple to very complex structures.
The files we will require are:
Print file format - .ai (RGB or CMYK)