Apparel for the Kneeboard Surfing community.
Kneeboarding (surf) is one of the original forms of shortboard surfing, and many of the origins of the stoke of surfing lie in kneeboarding. Being on your knees (rather than standing), allows the surfer to be much closer to the face of the wave, and much more in tune with the natural experience - thus "Closer to the Truth". Target audience is the surfing community in general, and kneeboarders in particular.
Emphasis is on stoke, on freedom, on sun and surf, and on "closer to the truth'
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
I prefer a more literal design, as the business name is already a bit ethereal. Need the logo to directly link back to kneeboarding - see examples. Being literal, I'd prefer an image with a literal kneeboarder on a wave - clearly he has to be on his knees (not standing surfing).
I'd also like an "island theme" - whether it be islander stylised motifs or designs throughout, linking back to the imagery of freedom, surf and sun.
I really like the font that is on the Jackson Browne "The Pretender" album cover (used for the album name, not the artist) - never really seen it before or since. The text needs to state the brand "Closer To The Truth"
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