Cómo BGood Consulting comenzó su viaje en logotipos
Nombre de la empresa
BGood is a new consulting firm focused on organisation development.
BGood stands for: Brigitte Gabel (name of the founder - that's me :)) open organisation development. And it stands for being damn good at what we do.
Cuéntanos a qué tipo de público quieres llegar
The clients I am targeting are middlesized to large companies and institutions (200+ employees). People who will hire me, will be in higher management positions and/or human resource departments.
I hope the logo will help in setting myself apart from the zillions of other consultants aiming for these clients...
Some key words in the message I'm trying to get across:
- transparancy, openness
- cooperation, working in networks, sharing
- serious and thorough in my approach (but not dull!)
- BGood should get most of the attention, Consulting can be in smaller print (e.g. as a subtitle)
- crisp and clean (but still, not dull!)
I like fresh colors (think Springtime), and I'm open for any color suggestion
Photoshop (high res) or Illustrator
Nicely layered and grouped
Intended use of the logo:
business cards, presentations, website, letterhead