Bold logo for pandemic times to appeal to nervous execs looking for big ideas

Comunicaciones

Brand Consulting. The pace of business is mutating faster than ever before. My "vaccine" for immunizing at-risk brands was developed over years of actually creating, nurturing and managing world class brands from the inside. I help companies find the essence of their brand and then we build everything else about the company around that. The target audience is CEO's, boards of directors, or senior executives whose companies might be struggling in some way, especially during this era, and need real skills, actionable plans, and fresh thinking around how to create, build or revitalize their brand.

I want the brand to be able to break through the clutter of other consultancies of branding agencies. Color alone is not what I'm relying on. Depending on how aggressive the actual design is, a less aggressive color might be okay as a counterbalance. I'm open to designer input, especially if it's backed up with good rationale. I would consider having a primary color palette along with some secondary options so that we have flexibility.