O! Lila bridges the gap between the hip, sassy and bold mainstream women's media and the often sappy but much-needed empowering messages so many women are starving for. Our delivery is playful but our purpose is poignant... women are dying on the vine, pummeled with messages telling us all the ways they're not good enough, skinny enough, beautiful enough. Worth is tied to what can be seen and our power as women gets completely sidestepped and buried.
Yet we flourish in our own ways. We are bold and even those who suffer war and violence have an enduring love and kindness for others.
Women aren't perfect. But we are uniquely WOMEN and it's time we celebrate ourselves without attempting to define what a woman must or should be.
Many women get angry or emotional here. At O! Lila we say that's an old conversation. Throw it out the window. Now it's time to celebrate, integrate, and discover all the ways we are women, all the ways we are different from men, and fall in love all over again with our own power, while falling in love with the magnificence in men as well. We're all in this together. We might as well have fun!
********THE WINNING DESIGNER WILL RECEIVE SOME GREAT $$$ BONUSES AS WE HAVE AN EXTENSIVE NETWORK OF PROJECTS REQUIRING DESIGNERS*********
Our initial target audience will be the savvy 20-something to 40-something female crowd who reads Cosmopolitan Magazine or Marie Claire but isn't a stranger to more intelligent conversations occuring on Huffington Post or Oprah's emerging network.
These women are searching for advice on relationships, sex, career, self discovery, spirituality and business. They want to engage in a deeper conversation than they often find within the pages of Cosmopolitan Magazine, but their savvy sense of fashion and "what's in" have them high-tailing it out of any website with poor design, sappy colors or messaging, or "let's be goddesses" promises.
So we've got to give them the sugar they're comfortable with to deliver the medicine they need. :)
Attached is the latest ad for Mabelline's Volum' Express Falsies Mascara. This is the color scheme we want.
Stick to it as best you can. We want the bright punchy magenta and the bright turquoise/cyan.
Originally we wanted to play with a chocolate background to soften it, but we think actually the black and charcoal gray in the ad would be more appropriate. Feel free to use either or white in the background or accents of your logo.
Rock on, and we can't wait to see what you come up with! We always get great results here at 99Designs!