Windhaven Insurance Company and affiliates are auto insurance providers in multiple states. We are trying to blend a nautical theme (which is common in insurance) and reinforce the concept of protection. I've thought about having a circle around the W protecting it from the wind. Other ideas which would bring up the thoughts of protection from the wind would be great considering we're based in Florida. Windhaven is a unique name that I would like to have as a standalone without the word "insurance". We are a fast growing family company as well.
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Our company markets through independent agents across the state so it's more of a B to B opportunity. In our market there is no significant brand recognition. I would like to be able to push into new markets. The new logo will assist us in new markets in new states.
I would like to retain the blue and gray color scheme or something around that but I am open to other colors. More subtle colors work in my industry. However, saying that I am willing to be bold but not too bold. I want to have a logo that I can put on shirts, caps etc.
Competitors I like: http://www.ipacc.com/
However I do not want to focus on the road only like infinity. We cannot use their colors