We need a logo that that reflects stability, trust, and seriousness about the business. We don't want a logo that reflects a silly or frivilous company. Our business cards and pitchbooks prominently display our motto of "Authentic, Efficient, Effective", so it would be preferrable if these concepts were part of the logo or concepts that come to mind when seeing the logo. Frankly, something bordering on boring may be ok, but we'd prefer to have some creativity applied that would help us to standout from other consultants or others in the banking business.
Subdued colors like brown/tan/darker blue/gray come to mind as preferrable, but open to ideas on that. Fewer colors seem to make more sense than more colors as we think about it.
Straight lines and pillars come to mind more than bubbles or circles. Images like a pen an paper (see attached sample business card) and a handshake pop up for us. Images that communicate listening, trusted advice, and professionalism are what we'd like to use.
We are financial people--accountants and strategists constantly focused on how to improve profits...that just how we are wired. Sounds boring to some, but we are the people you want to hire to make a company better for shareholders, customers, and employees. (Frankly, we think we are kinda fun.)
We need your help and ideas--Thanks! (Bus. Card sample attached.)