My targeted audience is the educated & progressive independent young adults that consider quality, esthetics and environment in their purchases.
Urbanites that maintain a love for both travel, nature and luxury.
Ages range of 25-34 the GENERATION X'ers whom can be described as well-educated generation who are resourceful, individualistic, self reliant and sceptical of authority. They will buy the cutting edge, most up to date coolest stuff there is in technology and fashion.
Unlike the Baby Boomers they are not interested in long-term careers, corporate loyalty or status symbols. But they do care for taste and originality.
35-44 the BABY BOOMERS. In their youth they were open-minded and rebellious but became more conservative in their 30’s and 40’s. Job status and social standing are important to this generation who tend to be optimistic, ambitious, and loyal, and believe that employment is for life. They created the concepts of “workaholic” and “superwoman”. He or she turns to "alternative" "new age" way of life in their later adult lives. Still wants to be hip and cool.