Our company is on-call meaning hospital administrators can call us if they require a doctor to service their wards for a shift or a defined period of time. We are also on-call for operating surgeons to call us if they require a doctor to assist them with the surgery/procedure they are performing.
We want to emphasise that we are a network of doctors wanting to assist at hospital facilities at short notice to ensure continuum of quality patient care.
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Directors of Emergency Department (often short staffed at short notice)
We require a unique design and concept of logo, business card, letterhead including email signature template. The design of the business card requires the front side to be marketing the on-call component of the business to administrators and the back side requires the marketing of the private assisting of surgeon's part of the business. Hence contact details need to be on both sides of the business card but we would like the same logo used on each side of the card for branding.
We would prefer not to have a medical cross or a telephone included in the concept. I like the idea of the logo COMBINING the use of retractive surgical instruments (such as langerback retractor and/orsurgical rakes - google image these if you are not sure what they look like) for the assisting surgeons part of the business WITH the use of an appropriate image that represents medical doctors. The instruments could be crossed behind this image for example.
There is a preference for lime green or orange but the concept can be single colour, these are just colours that are bright that we like and we want to differentiate ourselves from the blue and red often used in the health sector.
Tagline : Front side of card for on-call business "need a medical officer now?"
Tagline: Rear side of card for private surgery assisting "need an assistant now?"
Tagline for letterhead and email signature after/below business name:
"Medical Officers & Private Assistants"