Camo Your Dear will be a retailer of camouflage outdoor apparel and products including women's, men's and children's camo clothing.
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I would say 75-80% percent of customers will be women. I would like the logo to have a "feminine" touch but at the same time not too girly. I want the logo to be appealing to men as well. I would want men to wear the logo proudly and not feel like this logo stands for a feminine brand.
*If you have seen the Bass Pro Shops logo, I would like a similar layout with an easy-to-read fontt with the heart on the left side.
Demographics: Women, Men and Children age 12-45 yrs. Outdoor enthusiasts, fishing, hunting. Think of Bass Pro Shops.com and Cabelas.com type customers.