We are a local festival with big ambitions, that celebrate the norwegian Midtsummer in juli. Its the day of the year when the sun is up for the longest period of time.
We offer to nights of celebration, and play the image of the festival on our identity to appeal to the audience. We have loads of flower decoration, fireworks, special effects, bond fires, piano bars, conserts, dj arenas and so on. Like Tomorrowland(Belgium festival - http://www.youtube.com/watch?v=UWb5Qc-fBvk plays on fairy tales, do we play the on the mystical Norwegian forest(https://www.google.com/search?q=theodor+kittelsen&espv=210&es_sm=122&source=lnms&tbm=isch&sa=X&ei=pMOAUpLbHMa24ATIg4CoDw&ved=0CAkQ_AUoAQ&biw=1536&bih=799). We want to be mystical in a positive way, not a scary way. Further on, everything we do is natural and real. Like the flowers we use to decoration , or things we build in tree materials so it looks natural and handcrafted. A little like Bilbos birthday in the fellowship of the ring(http://www.youtube.com/watch?v=jZ9mYtCAGf8).
The target audience is segmented 18-40 years. The location is an hour from the city on the country side with a lot of forest surroundings and a green and natural environment.
We want to give our audience a unique experience on a arena that focuses on joy and happiness. A celebration worthy the short Norwegian summer.
¿A qué sector dirías que pertenece tu empresa?
Bar y club nocturno
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We still want to use the logo with the attatched girl in the logo. We just want it to look more professional and classical in more settings. We think she looks a little like a cartoon, and that`s not something that fits in our identity.
We want the logo to be easy to fit in on pictures, movies, power points and so on.
Maybe the solution is just to add an cool font to the girl, have the logo in different settings or use different structure is enough.
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