This is a brand new dry cleaners that my mom is building up for a launch in the next couple of weeks. My dad has his own and it has been solid, and I've encouraged my mom to try and open up her own (her job laid her off a few months ago). She's taking a chance, and I want to help!
We need a logo, and I really want to make sure the branding is done right, and we're very
Cuéntanos a qué tipo de público quieres llegar
The neighborhood is middle class, and the dry cleaners is in a small strip mall that includes a tanning salon, a hair salon, and a guitar studio. It is off a busy road, and though the storefront is small, it will be well lit and look great.
We'd like to target eco-conscious consumers, but also businesses (we want to try and do a pick up/drop off service for them) and schools (discounts for students, parents).
My mom is looking for something that is nice and green, really focusing on the eco-friendly method of the cleaning products we are using. Something sleek and clean is nice, and we're willing to take a chance on something that is visually striking.
The logo would be used in any business cards and stuff like that, but the main thing we'd be looking to do with it is create an awning that would be seen from a very busy road. It will be beautifully lit, we have a family friend who creates these beautifully, we just need a great logo to show off!
EDIT: Please make sure Cleaners is more prominent than Darling Avenue because this will also be used for an awning that overlooks a busy street.