Aarre Isännöinti (Aarre Real Estate management)
We are looking for a new logo for our young real estate management company, which is based in Helsinki, Finland. The logo will be used on business stationary / promotional materials / vehicles and also for the large company signs so it must be completely portable, and usable in black & white / reversed out.
Our aspiration is to grow to be the largest real estate management company in Finland. We specialize in managing apartment buildings only and do not manage commercial real estate such as shopping malls.
If we really, really like the winning logo design, we will also ask the winner to produce a small corporate identity package (ID card, business card, letterhead, envelope, PowerPoint template etc.) for an additional fee if he/she is interested.
1 star - Wrong direction, start over with something completely different.
2 star - We like some elements.
3 star - Getting closer but need revisions or a different take on your design.
4 star - Design is being considered as is.
5 star - Made the final cut!
The logo MUST work in vector and black & white as well.
1. EPS version of the logo (for signs, business cards, stickers etc.)
2. Full-color high res version of logo (for the website)
3. A black and white version of logo (for stationary)
4. Color specs. The exact colors you used to build the logo
Private real estate owners in Finland.
No new entries please. Only entries with 4 or 5 stars can be revised. Thank you!
Key Emotions: Fresh, contemporary, professional, simple
Our colors are white and blue. An additional highlight color or two can be used
Complex and intricate designs should be avoided. Simplicity is key. Think ‘nordic minimalism’
Clear white background
Modern style logo and font
The logo should consist of three components: the logo itself, the word Aarre and the word Isännöinti
The logo should be based either on a star or the letter A or letters AI
The logo needs to be clean and visually striking
The logo should be in the form of a graphic and have the Aarre –name separately. Just the logo should be able to be used by itself (like Nike Swoosh, Mercedes star)
Please make ‘Aarre’ stand out more than ‘Isännöinti’. ‘Aarre’ should be on top of the word Isännöinti. The word ‘isännöinti’ should be in a box below the word ‘Aarre’
The Aarre –font should be clear and precise
This is a young and growing company so the logo needs to convey professionalism and personal service. We fully appreciate that it will be virtually impossible to convey everything in one logo but we are open to all ideas
Avoid cliché “house” or “building” themes. Use a star or the letter(s) A/AI instead
No generic clipart
Too busy / crowded designs
Do not use of reflections
Must not be childish