We are re-branding our "private label" fleet card program. The name has been chosen to reflect the "local" or "community" nature of the service/clientele and the logo is to convey an established (from the 1950's (?) company that provides state-of-the-art processing, billing and marketing services to the area convenience store chain (our typical client operates 10-50 individual convenience store/gas station locations.
COMMUNITY FLEET ADVANTAGE
We want a logo that conveys (1) long-established company/service (from the 50's?), (2) gas station/convenience store industry focus, (3) focus on local trade area or "community", and (4) integrated processing, billing, marketing services that we provide to our oil industry clients.
If I can figure out how to send a rough design (PDF) that we prepared internally, will do so. If not, please provide E-mail address and I will send.
That design features a vintage gas pump, whose round globe top creates the "O" in C"o"mmunity, while Fleet Advantage appear below and to the side of the gas pump. The font is an old-style one called "King Richard". The pump design is a 3-dimensional file available from "THE3DSTUDIO.COM" as "Polly". We like the pump design, and expect to use it, or one you design or find, as a bookmark design for a later project. This is offered not to constrain your creavity, just to demonstrate were our thinking extends.
OK, now is see how:
Our existing Website:
- TRADITION (long established company)
- CONVENIENCE STORE/GAS STATION (industry focus)
- COMMUNITY FOCUS (our program focuses only on a local trade area)
- INTEGRATED SERVICES (our basket of services include all card processing, billing, reporting, marketing, etc of "in-house" card program to appear as the client's "own" program, e.g. "private label".
- Item 1...