Zoog is a new product that saves time and reduces disorder. It is a small plastic tab that you attach to the cuff of each of your socks (no need for sewing, glue or any tools - fingers only; even kids can do it. it is small, smooth and unobtrusive and will stay attached to the sock permanently). When you take your socks off, ZOOG lets you attach them to each other and they stay together through the washing cycle, avoiding the perennial problem of lonely socks and saving the time wasted in pairing them. It is a cheap product (up to 50p per pair of socks), which will be sold in packs of 10, 25 and 50 through large retailers online, via catalogues and in shops (like supermarkets). The target market is anybody who wears socks, but mainly the people who do the laundry, the grocery shopping and the general tidying up of the house, i.e. women, mostly mothers. However, I don't want to exclude dads, students, people in shared accommodation, busy professionals, geeks, early adopters etc.
It is a clever solution to an age-old problem. It will probably be produced in several colours, allowing wearers to mix-and-match.
The logo is only for use on packaging. This hasn't been designed yet but will likely be a small cardboard pack with a transparent plastic window that can be hung on a tab in a shop (like packs of batteries or hairbands). The packs will be the same size regardless of how many pieces are inside. The packaging needs to be cheap to produce, so I'd prefer a design that uses up to 3 colours.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The design needs to attract the attention of a buyer to a small package, possibly next to socks for sale or on the end of a supermarket aisle.
The name "ZOOG" comes from the Hebrew word meaning "a pair".
I would like a logo that uses the double O in the name to simulate 2 identical things (like socks) being attached to each other (but NOT intertwined). The method of attachment is inter-digitating ridges, and I'd like that reflected in the way the O's connect to each other in the logo (please see photo; due to IP concerns I cannot share a photo of the product at this point).
As for tag-line/ moto: not sure yet. I've though of "better together" (too corny?) or "together forever" (even worse?). Maybe "because socks are better together" or "keeping your socks together forever". Don't know. Open to suggestions. It would probably help to have a moto that explains what the product does.
Hemos encontrado algunos concursos similares que podrían interesarte