Merchants of Vino
We are 3 wine loving friends who have created this company to supply great wines that you won't find in supermarkets to other wine lovers. We will be selling our wines online through our website and we'll be using social media to promote wine sales. We'll also be running wine tasting events and parties for private and corporate markets.
We want to be seen as contempory, innovative and stylish. There are lots of other wine companies out there but their brands seem to be unimaginative (the usual grapes and vines etc) so we want to stand out from the crowd.
I successfully franchised my last company and one of the things I've been really proud of is the easily recognised brand we created. I want to create this for Merchants of Vino (or MoV) too.
We will be recruiting people to sell our wines (affiliates) and will be training them up to run events. This opportunity will suit people wanting a part-time or a full-time business. Whilst we will be launching the business opportunity in the UK initially, we do have plans to take this worldwide
We want to appeal to wine lovers who enjoy good quality wines and want to taste wines that won't find readily in supermarkets. It's a growing but exisiting market and our customers will already be buying wine by the case regularly from existing wine clubs and/or from local merchants.
We will appeal to professional people who have considerable disposable income. People who have retired and are discovering the world of wine will also be a good target market for us.
We will also appeal to food lovers and people who like to go on cookery courses.
We will also be leveraging the history and background of our vineyards so people who like to travel will also be interested in what we have to offer.
We want to really connect with our customers, to educate them about wine, to strip away all the mystic and snobbery that often surrounds the world of wine. We want to create a fun company where our customers and our agents can really get involved and engaged.
We require a logo for Merchants of Vino and an icon or emblem for MoV.
The wording for Merchants of Vino can be in upper and/or lower case - be creative! And the MoV icon can be inserted before, after the words or woven into it somehow.
We don't want fancy, tired, traditional fonts and emblems, we want a clean, clear, contempory, fresh and innovative image.
Grapes, vines, glasses, bottles are all fine and you are welcome to work any of these into the design just as long as the effect is unique and we don't come across as 'just another wine company with a token vine leaf'!
We quite like the thought of a black and white image with maybe a splash of colour but this isn't cast in stone so please feel free to be creative.
Here is an example of our nearest competitor. We like their logo and icon:
Here is an example of a wine merchant's logo that we don't like and wouldn't reflect who we are and what we want to do:
We will require the usual files:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo