Currently in-development, Planitopia will help people discover their perfect place to.... travel to, live, volunteer, study abroad, etc.
Users interact with a series of filters that dynamically narrow down their global results, which are displayed as a list and on a map. The goal... find your "utopia". Once users get their results, Planitopia provides users with everything they need to go there - travel booking engine, travel gear store, moving resources, etc. In essence, providing a one-stop shop to "plan it". Planitopia also incorporates social networking features so visitors can share their travel experiences, photos, etc.
Name origin: Planitopia is a combination of "Plan It" and "Utopia". It is also uses "Plan It" as a play on "Planet".
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Planitopia will provide a service to anyone who is thinking about traveling or relocating - especially internationally. I would like the logo to have broad appeal... something that would be received equally well by younger website visitors (e.g. college students) and older visitors (baby boomers approaching or in retirement).
Logo should include the word "Planitopia" and play up the name because Planitopia is a made-up word and it should help build brand recognition. The design should also help people remember the unique spelling of the name to avoid traffic being sent to planEtopia.
The logo should also capture the essence of discovering utopia.
Have fun and be creative!
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