Please see the attached project brief for some examples of logos that have elements of what we are looking for:
We think fresh “water blue” colours would be good. It must have enough contrast to stand out on a white background, but can’t be too close to a primary colour. We need light and fresh. Greens could work as well.
A gradient is fine in the logo. It will primarily be a web based brand, but, the logo must also look good in grayscale when printed on letterhead in black and white.
We think the Piper and the B should be differentiated by colour. Not necessarily completely separate colours, but if they were both blues, then you would need to be able to see the colour differentiation.
We like a clean, thin, sans-serif font.
A combination of ‘P’ and ‘B’ could be interesting.
If we were to have an image component to the logo, we think a water drop, or possibly a flowery element might fit with the company concept. Whatever it is, it has to be subtle; nothing too cliché or obvious.
We would be interested to see what you can do with applying a drop, or something else “cosmetic companyish” to the dot in the ‘i’.
Be sure to look at the attached PDF as it has some examples that should help you to understand what we are looking for.