Raw Harm (with clothing co. in smaller font)
The goal of the new apparel brand is to market a very grunge alternative style clothing to a specific demographic. This apparel line will be powerful in both style presentation and impact. I am need of a logo that represents just that. I need a logo designed that will function and represent well on a great deal of media...including but not limited to clothing, hats, embroidery, web designs, video, etc. I need a strong logo that is still subtle and not so busy that it makes your mind hurt to stare at it (if that makes sense).
Some of the grunge logos out there are hard to like because they are just to busy. We need, strong, basic, powerful, bold, yet still understated... I want this thing to have agression and tension built into it... A "if looks could kill" feeling about it... I want to extend some creative license to all the designers to think outside the box on this one... Some examples of similar styles to reference for a starting point can be found by some of the logos mentioned and shown in the following link...
http://freedesignmagazine.com/?p=883 - Logo Examples
Lets Create Something Awesome Together!!! I am excited about working on this project with all of you!!!
Another Item of note should be that I am looking for a long term relationship with someone... I have several t-shirts that will need to be designed also...along with the e-commerce template..
My target market will be adult males 15-35 years of age, of all races and nationalities... I may eventually target females but that is not the initial subject of interest.
As I stated above lets take some creative license and extend it to you here and we can narrow down after we take some shots and see what is working. I think you can tell from the project briefing that we are targeting a primary male market and a very young crowd. Lets get a solid grunge theme going on the logo and work with some badass font styles to make this thing pop out. Some solid primary colors are good but I am open to anything that you can think of that may take us outside of the norm too, as long as it works!