Thank you for considering working on our logo. We design and install outdoor landscape and architectural lighting for both residential homes and commercial owners. Our designs lighten pathways, building entryways, and are sometimes used only to show off the beautiful architecture of a building. The values of the houses we create designs for range from $500,000 to well over $1,000.000. We want our prospective clients to feel confident in our ability and training to be able to make their home or property look beautiful. We want our logo to be tasteful. Our clientele tend to be wealthy and average about 50-years-of age and older.
We prefer that the focus not be on the initials of our business, so please do not make the letter 'D' a main focus of the logo, We would prefer a symbol in our logo that doesn't leave a prospective client wondering what service we offer, so abstract objects are probably not the best option. We don't want a retro style logo. We like the idea of using an object that lets prospective clients know we design lighting that will be on during dark hours. Feel free to consider. but do not feel obligated to use, an object like a moon, moonlight, the concept of light, or radiating light. Feel free to consider using an object from nature in the logo.
We would prefer the fonts to be a bit more refined or elegant. We do, however, prefer you not use script fonts, please.