* We are launching a sports beverage using a 12oz sleek aluminum carbonated can (RedBull can) with fitness industry
* Target audience are people who workout and wants a functional sports beverage to help them improve their fitness results and overall health
* Target consumer lives urban, lives an active and healthy lifestyle, workout 3+ times per week, follows the latest trends, is active on social media (Instagram), is always looking for new products to improve their health and fitness results, driven by vanity
* The beverage will be sold at places like Equinox, SoulCycle, YogaWorks, WholeFoods, Trade Joe's and online via affiliate partners such as bodybuilding.com, VitaminShoppe.com, social media/Instagram influencers on fitness and fashion, etc.
* We want the logo design to be something fresh, unique, modern, strong and luxurious. PS: Do NOT use the heart symbol in the logo
* Use luxurious/high end skin care brands and fashion brands as a reference on design direction