We have many competitors already well known on the market (see below). The idea is to stand out from them, using our unique selling point: professional/high quality designs.
Context/Trend (in France) :
While children and teens are our first target, please keep in mind there is a strong trend for adult coloring in France at the moment. This is especially important since we’ll most likely expand our business to them in the mid/long run.
Example/feel of designs that we like : http://www.amazon.fr/s/ref
At the moment, Yakacolorier is for children, it's a public website accessible to most of people. A english version of this site and an international development is also under consideration; it is necessary that the logo is readable and have a universal / cross-culture character.
We want a design as refined/sophisticated as possible aligned with the trend of the moment (i.e., Pinterest, Airbnb, Etsy…), so font/typographies must be refined, readable and also reminding of our main target : children.
The logo can include a pictogram, and illustration, or even a mascot if you find it fitting. The most important thing is for the logo to be easily readable.
Since revenues will come from advertising, there will be banners and ads that will already be filling up the space. So the general design of our website will have to be as simple as possible. Note there will also be a webdesign contest after this one is over. The logo does not need to be as “clean” as our website will be, although, again, it must be easily readable.
The logo can include bright colors (primary, tangy ... as it should evoke the art world : drawing, coloring, and children)
Creative elements that inspired us :
You are free to play with uppercase, lowercase, different sizes, several types of fonts, … :
You can also go with a mascot if it seems relevant.
Have fun !