We do healthy breakfast and lunch catering. It is casual and I want the logo/character (the "junkie") to be funny.
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What I have pictured in my head (although not limited to this) is a guy, perhaps running, with the body of a really fit athlete wearing running shorts, a tank top that maybe even says Health Junkie on it, and running shoes, but with the head of a Junkie. He could be carrying a bag of healthy groceries with crazy eyes and a look on his face like he is just way to excited to get home and eat his health food.