The colors we have been working with up to now are a dark blue, gray with orange as the accent. I would like to keep the orange as the accent and the grey incorporated. I'm free to let other colors in or toy around with whatever creativity you come up with.
We'd like to convey fitness and video conferencing in some way within the logo.
The attached file is an example of our old logo and a sample logo taken off of this site. I'd like for DirectTrainer to be displayed and for the tag line to be - "Together, we can do this". Other variations on the tag line are - "Changing the way you think about working out" or "Fitness on the go.."
My requirements are :
Convey the concept of the business - video conferencing and fitness
Use the right colors to convey nutrition, health, wellness, fitness
Slightly Skew to appeal to a 60% female audience - (that can mean a muscle dude like in the example)
Show a landscape version and a portrait version. (our business cards are min moo cards and are rectangular)
Show the company name and tag line - "Together, we can do this"
I'm open to new ideas, concepts and versions on this message. Thanks!