Best Electricity Rates will offer an online comparison market place for electricity and natural gas rates in the deregulated energy markets. These include TX, NY, PA, CT, OH, IL, MD, MI, NJ, MA, and DC. In the US North (USN) markets customers are still largely uneducated in regards to the ability to choose a provider other than the main utility or incumbent. In the Texas market switchers and movers have the ability to choose an REP directly because either transaction can be handled by all retail electricity providers (REPs). For the USN markets we will target switchers with the added bonus of natural gas in a bundled style product.
Our target audience will be the decision makers for home services such as electricity, cable, internet, etc. (generally women, ages 25-45, who are tech savvy and interested in cost savings). We need to humanize our product somewhat or sort of warm it up.
We will have a program dedicated to commercial business and this portion will be targeting small to mid size businesses looking to save on their overhead/costs.
A few sites that are similar would be http://www.saveonenergy.com or http://www.chooseenergy.com. We want to have our own spin on how we market by targeting women and younger/hipper audience.