Flyta is a peer-to-peer shipping company. Customers/users who want to ship an item, or receive an item, are connected to travelers in their desired area of pick up or delivery through an online platform.
The brand, if it was a person, is a helpful friend or trusted individual. What makes Flya unique is not the shipping or simply costs saving, it is the feeling that a person is left with at the end of the transaction. The emotional satisfaction of the service by the shipper will range from softening the effects of homesickness (the delivery of a hard to get food that brings back memories), to the personal reward of meeting new people, or simply the satisfaction of taking part in a transaction that has helped someone, whilst being financially compensated. We want to create brand loyalty through this likeable personality.
For example, the travellers on AirBnB see the whole experience as making the world larger, due to the new people that they meet. For Flyta this will occur for the traveler at both the point of pick-up and delivery.
For the sender the emotional satisfaction will be similar, but there will be more ‘love’ in some instances, where personal items are sent and received, like a birthday present or gift for a wedding.
Brand characteristics that will be important to emphasize, due to the nature of the service are:
• Trustworthy – essential given the risks in shipping something personally both for the sender, and the shipper/carrier.
• Approachable – as a new service, it needs to open, transparent and approachable. The logo should be simple and the copy transparent
• Confident – Inspire confidence in users, particularly where a package delivery is time sensitive (consider a later addition of Flyta premium for this with select carriers)
Travellers and senders are:
Immigrants & New Candians
• Gender : Male and Female
• Age range 19-70
• Geographic location: Global